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Why Your Sales Strategy is NOT Working?

You have been reading books and articles about how to boost sales and conversion rates, yet you are far from succeeding. This may relate to many SME business owners out there.

What could be the reason? What have you not done already?

Take a step back and evaluate what you have and have not done. Social media campaigns – checked, engaging contents – checked, competitive pricing – checked, great testimonials – checked. How about data? What do you do with your sitting data?

Whether you are a new company or well-established company, data is your key to success. It is a powerful and maybe – just maybe – the right tool for your success. Data tells you a lot of things that one or many of your employees can’t. Where are your customers? What do they like? What are they looking for? What is your conversion rate? How many visitors do you get?

All of those questions can be answered by data. By knowing what they like, what they need, their shopping behaviors, you can customize and personalize your products and services for customers. With the right data, you can plan and strategies your next moves. Use an analytics tool to help you identify and control the gathered data.

Don’t forget to create and develop your customer database! Growing, Not Stopping!

You need to retain your customers, and by having a well-maintained database, you should be able to keep your customers happy. Offer freebies once in a while for your customers but don’t send too many newsletter or EDM out. Ask for their experience on your website because after all, customer experience is what keeps your customer coming back for more.

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A7 IoB® is a self-service digital work-space tool, built to empower small and growing business to take charge of their biggest asset: business data. Thus, allowing businesses to use data and make smarter data-driven decisions.

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2 Comments

  1. […] sales or BD team, your ultimate goal is to convert visitors to customers. We’ve touched on how important data is to your sales strategy, but how can you really increase the conversion […]

  2. […] You need to sustain the traffic that has come to your website by interacting with them. Establish a meaningful and measurable relationship with your audience by inviting subscribers to your email distribution list or scheduling a free consulting session with them online or in person, depending on what your business offers. Incentivise your audience to sign up to your newsletter and be the first to know about your promotions, monthly giveaways, tips etc. Reply people who provide constructive feedback on your social media platforms or on your website. By responding to your audience, you portray the impression that you care about their feedback. People like to know that their feedback matters. If your audience is satisfied with your content and service, chances are they will actually make that decision to purchase your product/service and refer their family and friends to do so as well. Hence, traffic to your website will increase due to your content that motivates referrals. This will increase your chances of landing additional sales. […]

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