Imagine this: you were to get your loved ones a gift, and you do not have time to go to the store to buy it. What do you do? Browse on the Internet to find the perfect gift, right? What website do you visit? A marketplace like Lazada or Zalora or their own website? If you want something fast, maybe the marketplace. But if you want more options and information, you definitely should go to their website.
A company’s website provides more information and options as their purpose is to educate their customers. But I would be lying to you if I say that’s their only intention. So what are the other objective of having their own website and why you, as a business person, should do the same?
1. The proof of your existence and credibility
Just like a diploma or a degree, is your identity. It tells your customers about who you are, what you have achieved and what you are about to achieve, regardless of what industry you are in.
2. Getting consumers insights
Have you heard about the analytics tool? Any website should have that function where you can pull all the information where your traffic comes from, who they are and what they like. The essential information to help you see what opportunities you can take to convert them into buying your products.
3. Growth Opportunity
Pay attention to the details on how your website looks and make it appealing as visual and first impression matter, in this case. Not only that, make sure the site is responsive because you could lose customers due to such error. Once you have built and got it running, you should check your stats, make sure you know your daily traffic, conversion rate, bounce rate and all important metrics for your business. You can try that for FREE with A7 IoB and see how is your eCommerce performance.
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