Whether you are in marketing, sales or BD team, your ultimate goal is to convert visitors to customers. We’ve touched on how important data is to your sales strategy, but how can you really increase the conversion rate?
Let’s go deeper on strategy as we’ve come down to three easy and innovative ways to help you do so. Here is important things that you need:
1. Easy-on-the-Eye but catchy Website
Your website appearance matters more than you realize. I am sure you have had people telling you, “Go and make a good first impression.” That applies to your website looks, too! What people think when they first see your site matters, and that first impression usually sticks with them. Perhaps you want to hire a web designer who understands your brand and goals to communicate those to your visitors and customers.
2. Pay Attention to Mobile Users
People browse on the go these days, on their way to and from work, to and from school, etc. Even payment is made easier on mobile. People don’t really browse through desktop anymore, and you have to adapt. So if you haven’t pay much attention to mobile users, you should. Learn what mobile users’ behaviors are to plan a strategic marketing plan.
3. Don’t Underestimate the Power of CTA (Call-to-Action) Button
So the website is looking great and is mobile friendly all you have to do is make sure you have to invite the visitors to take action. Use creative CTA (Call-to-Action) buttons like: “Grab it Now”, “Get Started” or “Send Me Specials Now” and make sure you use Eye-Catch colors.
Keep track on your CTA Buttons and measure the clicks. If traffic is high on the page but no action taken you may want to re-check your CTA buttons. Visit here to learn more about how A7 IoB can help you manage your data and make a better decision.